Resume

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Summary

Web savvy communications specialist with experience using search engine marketing/optimization, paid and earned media and event planning to achieve strategic organizational goals.

Education

M.A. in Communications

Georgetown University

B.A. in English

Loyola College of Baltimore

Experience

Freelance Digital Marketing Consultant (10/2009 – Present)

Develop and execute digital marketing strategies on behalf of clients, with services including:

• Message development
• Content strategy
• Digital copywriting
• Social media content development
• Social networking
• Online media relations
• Online brand monitoring
• On-page Search Engine Optimization
• Online advertising management, including media planning, PPC management and banner management
• Web marking training

Planit (12/2007 – 10/2009)

www.planitagency.com

Sr. Public Relations Account Executive

Develop and execute strategic public relations programs for a variety of Planit clients.

• Work with clients to develop public relations goals and build comprehensive, strategic programs to achieve them.
• Execute client’s public relations programs, including developing all PR collateral, conducting media relations, and direct audience engagement
• Work interdepartmentally to web content strategies, employing search engine optimization best practices and social media tactics.
• Occasionally write long-form marketing copy for client collateral.

The Rosen Group (8/2004 – 11/2007)

www.AmericanCraft.com, www.AmericanStyle.com, www.NICHEmag.com

Communications Director

Created communications department that incorporated marketing, public relations, event planning and web development functions.

• Developed and executed strategic communications plans for national trade shows and publications, incorporating both marketing and public relations strategies.
• Achieved visibility with key audiences through targeted paid and earned media placements, search engine optimization, search engine marketing and direct mail.
• Developed and distributed all print and web collateral for national trade shows.
• Spearheaded development and promotion of online wholesale marketplace.
• Managed a team of marketing and web design and development specialists.
• Cultivated effective vendor relationships to ensure consistent and affordable results.
• Simultaneously managed multiple ongoing web and print marketing projects.
• Pro-actively managed a $200,000+ budget.

Public Relations Manager

• Developed and executed strategic public relations plans.
• Pro-actively developed and managed media relations.
• Administered and promoted two annual awards competitions.
• Increased website traffic during key promotional periods by 50%.
• Developed and managed Wholesale Matters blog (http://buyersmarketblog.typepad.com/).
• Developed and executed special events.
• Developed original PR measurement system.
• Managed online forum for artists and retailers.
• Pro-actively managed a $100,000 budget.

gnovis (1/2002 – 5/2004)

http://www.gnovisjournal.org

Managing Editor

• Managed a team of editors, volunteers and web designers to produce an online peer-reviewed academic journal for graduate students.
• Sought to expand audience outside of Georgetown University.
• Increased monthly website traffic by nearly 50%.Developed and expanded online content to include multi-media projects.

Peer Review Manager

• Actively solicited submissions for publication from students.
• Managed a team of volunteer peer-reviewers.
• Worked to ensure consistent style and quality of published works.

Visa International (3/1996 – 2/2004)

Various positions held, including Customer Service Associate, Customer Information Associate and Online Communications Specialist.

References available upon request.