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Portfolio

To see my most updated work, please visit Evolve Communications.

Following is a selection of work I’ve done.

TEDxMidAtlantic

I served as the Marketing Committee Chair for the 2009 TEDxMidAtlantic conference. In addition to coordinating all marketing committee activities, I also was responsible for a good portion of media outreach efforts. Here are a few examples of media placements I helped secure:

Baltimore Sun: One of largest free tech conferences of year to open at MICA

Baltimore Business Journal: Artists, scientists and entrepreneurs share ideas for innovation at TEDx conference

Bmore Media: TEDx Mid-Atlantic — Tells Stories to Inspire

Baltimore Brew: TEDxMidAtlantic Review


Patent Resources Group (PRG) & Landon IP

I represented Patent Resources Group, a subsidiary of Landon IP, securing a fair amount of trade coverage, as well as a key placement for Landon IP in the Wall Street Journal.

Landon IP, “Pay Grade” article, Wall Street Journal

Patently-O #1: Gardner: Patent Bar Should Use its High Priced Skills

Patently-O #2: Bilski: Adding Obvious But Meaningful Limitations

IP Today: New Scholarship Launches Careers of Patent Law Thought Leaders


Remedi SeniorCare

I played a key role in rebranding the company from a 50-year legacy name. I developed their entire press materials (see their newsroom), helped to secure coverage for the company, and also served as a copywriter for their brochure and website.

Remedi Senior Care Sales Brochure & Website

Baltimore Examiner: Remedi is keeping focus on quality, not growth

Provider magazine: Reigning in prescription drug costs (ghost-written byline)

McKnights: Can’t Live Without


The Rosen Group

Buy American Handmade Pitch Letter to Stephen Colbert

This was the most fun piece I’ve ever written. Unfortunately, it was sent right before the 2007 writer’s strike.

Coverage:

Accessory Merchandising: What is Craft?

Art Business News: 2007 Merit Awards

Washington Times: Marketing an Arts Mecca

Cumberland Times: Cumberland Makes Small City Arts List


Ads for the Buyers Market of American Craft

I wrote and art directed these ads, designed to encourage artists to apply to the nation’s largest wholesale craft show:

Tell a story.

This ad appeared in the Surface Design Journal.

Another Tell a Story ad. Appeared in Venus magazine.

This ad appeared in Venus magazine.

Buyers Market Brochure (click to download full brochure)

This brochure was the flip side of the “Tell a Story” campaign, enticing buyers to come to the show. I wrote and art directed the entire piece.

Buyers Market Brochure

AmericanStyle magazine’s Top 25 Arts Destinations

This ad was designed to entice readers to vote for in the magazine’s annual Top 25 Arts Destinations readers’ poll. I wrote and art directed the entire piece. The design was a major departure in terms of layout from previous years.

AmericanSytle Magazine's Top 25 Arts Destinations Ad

Artists, scientists and entrepreneurs share ideas for innovation at TEDx conference

Baltimore Business Journal – by Robert J. Terry Staff

An eclectic lineup of artists, scientists and entrepreneurs shared stories of creativity and innovation Thursday at the TEDx MidAtlantic conference.

The conference, the first of its kind in the region organized under the TED brand, was pulled together by tech entrepreneur Dave Troy and a team of 100 volunteers with a common theme.

“Behind every great idea there’s a great story,” said Troy in his opening remarks.

Those stories included the evolution of the billion-dollar computer firewall industry. That emergence, said information security expert Marcus Ranum, can be traced to an unforeseen weakness in the development of the file transfer protocol software language for computer networking.

Joel Salatin, a Virginia farmer well known in the sustainable agriculture movement, described how his work raising livestock with cutting-edge techniques led him to become the primary egg supplier for dozens of restaurants wanting to serve food made with locally grown products.

The free conference’s 600 attendees were treated to presentations on aural perception, molecular biology and social activism, which all circled back to a common peg: using creativity to solve problems.

For Tony Geraci, the director of food and nutrition for Baltimore City Public Schools, that’s meant using a 33-acre farm to grow fruits and vegetables to serve to school students. He’s also streamlined the system’s purchasing, buying locally whenever possible, and launching vocational training programs.

His larger mission, which he detailed at the Maryland Institute College of Art’s Falvey Hall, is slowing the emergence of diabetes in children that results from poor nutrition.

“Teaching kids about food is a real simple way to reinforce education,” he said.

TED conferences — it stands for technology, entertainment and design — are held around the world. Speaker presentations are uploaded to the Web (click here) and have become popular in business management and entrepreneurship circles.

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